Most people interested in top search engine positions have heard that Google loves links.
Well, if you think about it for a moment, this concept makes perfect sense. What can be a better way to show a site of the quality, that makes it worth a top listing on Google? Google likes a recommendation from another quality web site on the same subject, by way of links.
So there you have it – easy.
However, I hope you did pick up a few points I put in there.
- The link is the recommendation, so make the text of the link relevant.
- The site should be associated with the same subject. So a link on a listings page full of links is not going to count so well.
Let’s take a look at the most wasted phrase on the Internet.
“For more information click here.”
How many times do you see that on the web? It is of little value because it does not say what the link is for. Please look up ‘click here’ on Google. What you find is the download page for Adobe Acrobat. Why? Well quite simply because all those people with Adobe Acrobat files on their sites add a little comment similar to this.
If you do not have adobe acrobat reader installed then you can download it for free. For more information click here.
So Google therefore says that the Adobe Acrobat page is the most important for the keyword ‘click here’ If you look at the other Google listings on that page, you will see that many of the others are download pages which have made it there for the same reason.
OK, so back to your site and let’s sum up some good and bad links.
- For the best Green Garden Chairs from JD Chairs, Click here.
- Buy your green garden chars from JD Chairs.
- JD Chairs is the place for Green Garden Chairs.
The results are;
- Promotes click here so no good.
- Promotes the company name, so still no good.
- Promotes the product and key words – perfect.
One last comment on the subject of links. I did say that Google likes a site on the same subject. Well testing has shown that a link in the middle of a long section of text talking about the subject is better than a link hanging around on its own in a sidebar.