I am told that scientists consider that for an action to be carried out; it needs to occupy one of the slots in the conscious mind. There seem to be around five to seven of these, although I am constantly told that I can not cope with more than one thing at once!
So, leaving beside my problems, it seems there are around only half a dozen live issues in the average brain. Now if you are looking for an action from a customer to benefit you, it is not going to happen if you are not in the front of the brain.
Now, if you think that I am going to suggest you email all your customers to get your product or service into one of those slots then you need to think more deeply. This is because you need to know that after the email is closed, you stay in that slot long enough to be considered.
This is not a one hit wonder. Few of us are ever fortunate enough to be selling impulse products for a living and those that do use far more subtle methods. You see, you need to prepare the brain for your product. Once you enter the front of the brain there needs to be a reason for it to stay there. You want to be considered and contemplated.
You need a plan.
The question for today is for you’re to find the frequency of your product offering. I define the frequency of a product as the speed at which you need to keep up communication for your product to be ‘live’ and under consideration in the customers mind.
Actually, frequency theory works for many things. Even in a normal conversation, where you are trying to make a point, take dating for instance. (Yes my favourite example subject!) If you tell a girl she is beautiful and you love her every other sentence, a first date is not likely to lead too much. However, if you never say it, she is not going to be impressed either. You need to find the frequency that puts your message across without ‘pressure’.