In the perfect world we would give each customer their own server. However, 12,000 pounds of hardware and software for each customer is not really justified, anyhow you would need a lot of visitors to make such a server sweat.
Well, there is a new technology that you may have heard about called virtualisation. The principle behind this is that you setup multiple virtual servers on a single physical server. They each have their own private hard disk and ram chips allocated. The web server, mail server and the new Adobe 9 ColdFusion application think they have the server to themselves. Actually they do not, but in this private world we have full control without interfering with any other users.
So you share the hardware, the costs of the software, and keep the resources dedicated to you.
Also, we can provide our Upgraded SmarterWeb software tools in one please, which makes it easier, quicker and more efficient for us to develop, yet every customer sees their own private version!
So what does this all mean to our customers in the real world? Quite simply, we will be able to deliver all features and applications to all customers in one go. Web, email, shopping cart, newsletter marketing, blog, web chat and more new applications to be announced shortly, will all be available. Now you can pay for the amount of use you make of our applications rather than just paying for them to be there.
Previously you would need to purchase each of these from a number of suppliers and then try and link them together. Now we are providing them in one place! If you do not find this exciting yet, then I hope the examples of how it is used over the next few months will tempt you.
The best recommendation I can give so far is that we have already been approached by three marketing companies who are interested in licensing our systems for their own clients.