So we face another week of networking.
It is all about seeing and being seen, to keep up the contact so you are in mind when people are looking at your services. However, do we sometime think we are becoming a slave to networking without knowing where we are going?
Well, my marketing friends will all say that nothing is really worth the effort without a measurement. The principle is simple. An Action works fails or makes little impact. Unless you know which outcome it produces, how do you know whether you should continue it?
If the action works, then we probably want to do this more. If it fails we should stop and maybe try a little refinement if we can not measure either.
Now, this article was going to be on a slightly different subject, however, as I started writing it, I found myself going in another direction. Let’s face it; we all do this all the time. Good intentions put us on one track and circumstance pushes us another way. What a cool way to prove my point.
So, before we start on a process we need to be able to give ourselves a clear action with a clear expected goal. We have to take practical steps to stay ‘on message’ or the results will be useless. We then need to ensure that we can measure the number of actions and the number of times the goal is achieved, then at the end of the week we can tot up the results and make plans for the next week.
Good networking